TITLE

Better Take Care Of Big Spenders

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the business advice made by Gary Loveman, chairman and chief executive officer of Harrah's Entertainment for cable providers to improve customer service policy. Loveman emphasized Harrah's policy of treating customers according to their value which has increased the company's stock price from $19 per share in 1999 to $90 in 2007. Harrah has adopted a centralized marketing scheme after operating its casinos as individual profit-and-loss centers.
ACCESSION #
25980424

 

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