TITLE

ALL VOD, ALL OF THE TIME

AUTHOR(S)
Donohue, Steve
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article recommends the need for cable providers to offer video-on-demand versions of every television network available according to Time Warner Inc. president and chief operating officer Jeff Bewkes during the CTAM Summit 2007 Power On. He emphasized the benefits of combining video-on-demand programming with targeted advertisements that viewers are interested in to reduce the demand for digital-video recorders.
ACCESSION #
25980421

 

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