Donohue, Steve
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p16
The article recommends the need for cable providers to offer video-on-demand versions of every television network available according to Time Warner Inc. president and chief operating officer Jeff Bewkes during the CTAM Summit 2007 Power On. He emphasized the benefits of combining video-on-demand programming with targeted advertisements that viewers are interested in to reduce the demand for digital-video recorders.


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