An 'Old-School' Sell for Ticket

Umstead, R. Thomas
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p2
The article reports on the launch of a multimedia marketing campaign by the U.S.-based satellite distributor DirecTV. The campaign resurrects the elderly Marv Blotchnick character seen in short spots in 2006 touting National Football League Sunday Ticket's Super Fan enhanced-television package. The Marv character was created as a classic contrarian who does not like anything new and is likened to cable operators.


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