Punch Hard for Free

July 2007
CREATIVITY;Jul2007, Vol. 15 Issue 7, p75
Trade Publication
The article reports on the advergame, "Bare Knuckle Brawl," created by Arkadium Inc. In the game, players train and learn moves in order to fight with the terrorists, so with a few quick mouse holds, clicks and drags, they can trigger their latest Die Hard movie actors Bruce Willis/John McClane likeness to engage in hand-to-hand combat with his foes. "Bare Knuckle Brawl" also has the added bonus of being Wi-compatible, in the event one can't get away with playing it at work.


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