TITLE

Summer rerun: Silverman and NBC

AUTHOR(S)
Lowry, Brian
PUB. DATE
July 2007
SOURCE
Daily Variety;7/25/2007, Vol. 296 Issue 17, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on producer Ben Silverman's selection to revive the National Broadcasting Corp. (NBC). It recalls how Fred Silverman was also recruited to help NBC from its ratings slumber in 1978. The article compares the strategies implemented by Ben and Fred, and details how they successfully revived NBC.
ACCESSION #
25970832

 

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