Summer rerun: Silverman and NBC

Lowry, Brian
July 2007
Daily Variety;7/25/2007, Vol. 296 Issue 17, p2
Trade Publication
The article reports on producer Ben Silverman's selection to revive the National Broadcasting Corp. (NBC). It recalls how Fred Silverman was also recruited to help NBC from its ratings slumber in 1978. The article compares the strategies implemented by Ben and Fred, and details how they successfully revived NBC.


Related Articles

  • Leading NBC Out of the Ratings Cellar. Gimbel, Barney // Fortune;7/9/2007, Vol. 156 Issue 1, p34 

    An interview with Marc Graboff, the co-chairman of the National Broadcasting Company (NBC) is presented. He discusses his partnership with his boss Ben Silverman and his desire to see a television program like he like talent show "American Idol" on NBC. He also gives his opinion regarding Sam...

  • BEN'S PRIMETIME DEBUT. Adalian, Josef; Schneider, Michael // Daily Variety;7/17/2007, Vol. 295 Issue 74, p1 

    The article reports on the changes made by National Broadcasting Co. Inc. (NBC) entertainment division executive Ben Silverman on the television network. According to the authors, Silverman revamped the net's fall schedule and unveiled a development slate that includes several new shows. The...

  • NBC PRIMES FOR BETTER TIMES. Adalian, Josef // Variety;6/4/2007, Vol. 407 Issue 3, p14 

    The article focuses on co-chairman of the National Broadcasting Company (NBC) Entertainment and NBC Universal Television Studio Ben Silverman. The author offers Silverman advice such as involving co-chair Marc Graboff in major decisions, rethinking the NBC production structure, and avoiding...

  • Silverman Setting New NBC Agenda. Hibberd, James // Television Week;6/4/2007, Vol. 26 Issue 23, p6 

    The article presents an interview with NBC co-chairman Ben Silverman. When asked about his goals for the company, Silverman said that he wants to continue the great legacy of NBC and its unbelievable quality of programming and to be the number one network. He said that he has no pride of...

  • 'Paradise' found by NBC honcho. Adalian, Josef // Daily Variety;6/15/2007, Vol. 295 Issue 53, p1 

    The article reports on the plan of National Broadcasting Company Inc.'s (NBC) head Ben Silverman to develop a primetime project based on the Colombian telenovela "Sin Tetas No Hay Paraiso" after having bought the rights. The program which is from Colombia's Canal Caracol, focuses on a young...

  • Silverman: Nets need Aunt nellie. Consoli, John // MediaWeek;07/27/98, Vol. 8 Issue 30, p3 

    Reports on Fred Silverman's assertion that television networks should not abandon programming for families and the over-55 audience. Comparison of the buying power of the over-55 audience with the 18-49 demo group; Career background of Silverman; Need for the networks to come up with...

  • The King of the Tube. Blum, David // New Republic;10/28/78, Vol. 179 Issue 18, p12 

    Presents information on activities of Fred Silverman as president of the National Broadcasting Co. Inc. to determine the future of television. Comment that his shows seemed to anticipate the moods, perhaps the lifestyles, of audiences to which he aimed them; Information on Silverman's meeting...

  • Peacock plugging in program duo. Adalian, Josef // Daily Variety;6/4/2007, Vol. 295 Issue 44, p1 

    The article reports that Ben Silverman, the new entertainment co-chairman of NBC, has appointed Katherine Pope as the new day-to-day head of NBC Universal Television Studio in the U.S. in 2007. Teri Weinberg, on the other hand, is reportedly in line to assume Pope's old position of heading up...

  • NEW PEACOCK PLAYBOOK. Adalian, Josef // Daily Variety;4/3/2008, Vol. 298 Issue 62, p1 

    The article reports on the release of National Broadcasting Co. Inc.'s (NBC) 52-week schedule outlining their primetime plans through summer 2009 in the U.S. The plan is part of their effort to boost its ratings with themes that center on blue-sky concepts including Bible stories, desert island,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics