Frontline Leadership: True north

Moyer, Matt; Dunphy, Mike
August 2007
Pharmaceutical Representative;Aug2007, Vol. 37 Issue 8, p35
The article focuses on the strategies that can be applied by pharmaceutical sales executives to lead with honor the team of sales representatives. It states that serving with honor means communicating honestly with the subordinates, practicing rectitude, and emphasizing the importance of offering best quality of service to customers. It also mentions the subtle forms of displaying dishonor, such as harassment in any form and chronic lateness, unpreparedness and forgetfulness.


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