Bacchetta, Sally; Green, Robert
August 2007
Pharmaceutical Representative;Aug2007, Vol. 37 Issue 8, p23
The article focuses on the important role of nurse practitioners and physician assistants in primary-care delivery in the U.S. These practitioners are now occupying the front and center of patient care in the country and are also considered as one of the keys for the success of pharmaceutical sales representative. A new initiative called the Practicing Clinicians Exchange (PCE) has emphasized their great contribution for the success of pharmaceutical sales representatives.


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