TITLE

Underwriters

AUTHOR(S)
Bacchetta, Sally; Green, Robert
PUB. DATE
August 2007
SOURCE
Pharmaceutical Representative;Aug2007, Vol. 37 Issue 8, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the important role of nurse practitioners and physician assistants in primary-care delivery in the U.S. These practitioners are now occupying the front and center of patient care in the country and are also considered as one of the keys for the success of pharmaceutical sales representative. A new initiative called the Practicing Clinicians Exchange (PCE) has emphasized their great contribution for the success of pharmaceutical sales representatives.
ACCESSION #
25963846

 

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