TITLE

Po-tay-to, Po-tah-to: It Matters How You Say It and to Whom

AUTHOR(S)
Thomson, Saskia Monteiro
PUB. DATE
July 2007
SOURCE
CPA Practice Management Forum;2007, Vol. 3 Issue 7, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on niche marketing. It notes that niche marketing is one way to utilize the effects of the tendency of consumers to have selective hearing and deliver the appropriate message to a specified group of people. It mentions that intended audience and message are the two key elements of the technique. It stresses that the message must be delivered in terms that the audience can understand.
ACCESSION #
25930712

 

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