TITLE

Expect GM to hold line on spiffs

AUTHOR(S)
LaReau, Jamie
PUB. DATE
July 2007
SOURCE
Automotive News;7/16/2007, Vol. 81 Issue 6264, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article forecasts on the marketing strategy to be adopted by General Motors Corp. (GM) in the summer of 2007. It is expected that GM will try to keep sticker prices of its vehicles close to transaction prices. That means low incentives and no summer blowout sale. In June 2007, GM's sales fell 21.7 percent from the year-ago month, to 320,688 units. Part of the downturn occurred when GM eased up on fleet sales. GM also blames a falling housing market, high fuel prices and competitors' rebates.
ACCESSION #
25927918

 

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