Expect GM to hold line on spiffs

LaReau, Jamie
July 2007
Automotive News;7/16/2007, Vol. 81 Issue 6264, p8
Trade Publication
The article forecasts on the marketing strategy to be adopted by General Motors Corp. (GM) in the summer of 2007. It is expected that GM will try to keep sticker prices of its vehicles close to transaction prices. That means low incentives and no summer blowout sale. In June 2007, GM's sales fell 21.7 percent from the year-ago month, to 320,688 units. Part of the downturn occurred when GM eased up on fleet sales. GM also blames a falling housing market, high fuel prices and competitors' rebates.


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