TITLE

Hold 'em and fold 'em

PUB. DATE
July 2007
SOURCE
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses a report published by the Institute for the Study of Business Markets titled, "It's Curtains for You: Firm Exit from an Emerging High-Technology Product Market," by Rajdeep Grewal and Raji Srinivasan. The report examines how companies in high-risk emerging product markets manage themselves when rivals enter the marketplace and the competitive bar is raised. Companies that find themselves in this position are faced with the choices of either continuing to invest in the market or developing an exit strategy. They found that small companies were more likely to exit the market if larger competitors arrived and that older companies were more likely to stay put.
ACCESSION #
25927689

 

Related Articles

  • Market Entry And Exit By Biotech And Device Companies Funded By Venture Capital. Burns, Lawton R.; Housman, Michael G.; Robinson, Charles A. // Health Affairs;Jan/Feb2009, Vol. 28 Issue 1, pw76 

    Start-up companies in the biotechnology and medical device sectors are important sources of health care innovation. This paper describes the role of venture capital in supporting these companies and charts the growth in venture capital financial support. The paper then uses longitudinal data to...

  • LES DEUX PARADIGMES DE L'INNOVATION MARKETING : COMPÉTITIVITÉ VS RUPTURE. MEIER, Olivier; PACITTO, Jean-Claude // Revue Française du Marketing;dec2013, Issue 244/245, p161 

    No abstract available.

  • THE MORTALITY OF INDEPENDENT GROCERY STORES IN BUFFALO AND PITTSBURGH, 1919-1941. McGarry, Edmund D. // Journal of Marketing;Jul1947, Vol. 12 Issue 1, p14 

    The article discusses small business failures in the retail trade industry, particularly focusing on grocery stores in Pittsburgh, Pennsylvania and Buffalo, New York. The author reports that mortality rates for these small businesses are extremely high, due in part to low market entry cost and...

  • HOW DO FIRMS GAIN AND RETAIN THEIR DOMINANT POSITION? De Figueiredo, John M.; Kyle, Margaret K. // Academy of Management Annual Meeting Proceedings;2005, pR1 

    In this paper we analyze the product launch decisions by dominant and fringe firms. In particular, we explore three questions in the product entry process: which firms enter, when they enter, and what happens after they enter. To do this, we use a database of all product launches in the desktop...

  • Competitive Response to Radical Product Innovations. Aboulnasr, Khaled; Narasimhan, Om; Blair, Edward; Chandy, Rajesh // Journal of Marketing;May2008, Vol. 72 Issue 3, p94 

    Radical product innovations are often agents of creative destruction. They threaten to destroy existing market positions, and yet they often yield vast new market opportunities. This article examines how competitors respond to the introduction of radical product innovations. The authors argue...

  • Marketing in Technology-Intensive Markets: Toward a Conceptual Framework. John, George; Weiss, Allen M.; Dutta, Shantanu // Journal of Marketing;Oct99 Special Issue, Vol. 63 Issue 4, p78 

    Markets in which technology assumes a central role are becoming driving forces of the economy. The authors label these "technology-intensive" (TI) markets. Despite their importance, however, there is not a clear understanding of the features of a TI market. Using scientific know-how as the...

  • Legal and regulatory reviews Regulating next generation networks. Lewin, David // Journal of Telecommunications Management;2008, Vol. 1 Issue 1, p96 

    Operators throughout the developed world are rolling out IP-based next generation networks (NGNs) with fibre access. This paper argues that investment in NGNs should generate major long-term economic gains. As such, it is important that regulators do not delay investment with inappropriate...

  • The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. Jayachandran, Satish; Gimeno, Javier; Varadarajan, P. Rajan // Journal of Marketing;Jul99, Vol. 63 Issue 3, p49 

    Multimarket competition refers to competitive situations in which the same firms compete against each other in multiple markets. The theory of multimarket competition suggests that the phenomenon of mutual forbearance may reduce the market-level intensity of competition between two firms when...

  • Drivers of Success for Market Entry into China and India. Johnson, Joseph; Tellis, Gerard J // Journal of Marketing;May2008, Vol. 72 Issue 3, p1 

    China and India are the fastest-growing major markets in the world and the most popular markets for foreign entrants. However, no study has examined the success or failure of these entries. Using a new definition of success and a uniquely compiled archival database, the authors analyze whether...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics