TITLE

Crowded market

PUB. DATE
July 2007
SOURCE
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on findings published by comScore Inc. which indicted that Yahoo! is still the market leader in Internet Yellow Page searches. The report also indicated that there are competitors positioning themselves behind Yahoo!, the main threats coming from Yellow Book Network and Yellowpages Network. The article reports on the 2007 first quarter gains made by each of these companies and adds that Yahoo! actually experience negative growth in these searches during this period. The article also notes that the overall growth in this market in 2007 has been attributed to an overall growth in the number of Internet users since 2006.
ACCESSION #
25927688

 

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