Crowded market

July 2007
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p7
This article reports on findings published by comScore Inc. which indicted that Yahoo! is still the market leader in Internet Yellow Page searches. The report also indicated that there are competitors positioning themselves behind Yahoo!, the main threats coming from Yellow Book Network and Yellowpages Network. The article reports on the 2007 first quarter gains made by each of these companies and adds that Yahoo! actually experience negative growth in these searches during this period. The article also notes that the overall growth in this market in 2007 has been attributed to an overall growth in the number of Internet users since 2006.


Related Articles

  • Surviving in a digital age. West, Richard // Marketing Week;3/9/2006, Vol. 29 Issue 10, p45 

    The article analyzes the continued growth of directory publishers in Great Britain despite the popularity of online search engines. Yell, owner of Yellow Pages, Yell.com and Yellow Pages 118247, has increased its sales by about 66 percent since 2001. Analysts asserted that consumers use...

  • Microsoft Makes Gains with Bing, Clashes with Google.  // Channel Insider;6/18/2009, p1 

    The article reports on the data released by industry tracker comScore on Microsoft's performance in the search engine market for the week of June 8-12, 2009. Reportedly, the company's new engine "Bing" won more market share from rivals and garnered 12.1 percent of U.S. Internet searches,...

  • Yahoo still can't close search gap with Google. Klaassen, Abbey // Advertising Age;7/23/2007, Vol. 78 Issue 29, p3 

    The article states that despite new algorithms to increase brand name results, Yahoo's search engine is still second in the market to Google. The article explains that both engines implemented new technology to increase revenues, but because Google continues to improve its function, Yahoo is...

  • Duplicative Databases: Yellow Pages from infoUSA. Notess, Greg R. // Database;Feb/Mar99, Vol. 22 Issue 1, p73 

    Focuses on the dominance of infoUSA, a Web search engine company, in the business phone directory information sector in the United States. Background information on the company; Causes of the discrepancies among the various sources for free Web access of the infoUSA databases; Alternative...

  • Optimizing for the new SEM. Krol, Carol // B to B;8/11/2008, Vol. 93 Issue 11, p16 

    The article focuses on the introduction of blended or universal search services on the Internet through search engines in the U.S. It informs that most of the big search engines, including Google Inc., Yahoo! Inc., MSN, and Ask.com, have introduced versions of this kind of search. It provides an...

  • ComScore: YouTube Drives Google U.S. Gains.  // Red Herring;11/24/2009, p1 

    The article reports that the market share of the Internet search engine of Google has increased has interest in YouTube goes up. According to researcher comScore, the share of the company in the U.S. increased by 2.5 percent to 61.3 percent in October 2009. The share of Yahoo fell by 2.8 percent...

  • PARTNERING TO TAKE ON GOOGLE. Mickey, Bill // Audience Development;Sep/Oct2009, Vol. 24 Issue 7, p6 

    The article announces that Microsoft and Yahoo! have entered a partnership in providing web search service. It goes into detail on how Bing and Yahoo! compare with leading search engine provider Google in market shares, showing that Google is in control of majority of the shares. Some insights...

  • Charter Links With Yellow Book. Haugsted, LInda // Multichannel News;7/30/2007, Vol. 28 Issue 30, p47 

    The article reports on plans by Charter Communications to distribute co-branded phone books with Yellow Book USA. The venture is expected to drive Charter's digital-telephone service into small businesses, while also providing the operator with a book for residential customers which does not...

  • Marketers wonder what Microsoft/Yahoo deal means for them. Krol, Carol // B to B;2/11/2008, Vol. 93 Issue 2, p1 

    The article reports that Microsoft Corp. announced a $44.6 billion cash and stock bid for Yahoo Inc. on February 1, 2008. Yahoo is the leader of the Internet search industry. The firm Google commands 58 percent of the paid search engine market in the U.S. while Yahoo has a market share of 23...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics