Virtually surrounded by ads

July 2007
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p6
This article discusses the findings of a report published by eMarketer Inc. titled "Video Game Advertising: Getting to the Next Level." The report found that there is expected to be significant growth in the amount of spending advertisers invest on in-game video game advertising. One of the reasons cited in the article for the expected growth is that video games are increasingly reaching a wider audience that consists of both women and the elderly. The article also presents a graph that projects the growth in spending through 2011.


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