TITLE

Virtually surrounded by ads

PUB. DATE
July 2007
SOURCE
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses the findings of a report published by eMarketer Inc. titled "Video Game Advertising: Getting to the Next Level." The report found that there is expected to be significant growth in the amount of spending advertisers invest on in-game video game advertising. One of the reasons cited in the article for the expected growth is that video games are increasingly reaching a wider audience that consists of both women and the elderly. The article also presents a graph that projects the growth in spending through 2011.
ACCESSION #
25927686

 

Related Articles

  • Online ads mature.  // Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p5 

    This article discusses a report published by eMarketer that found that behaviorally targeted advertising is seeing remarkable financial growth and is continuing to gain popularity amongst advertisers. This form of advertising directs certain advertisements to specific Internet users based on Web...

  • Women wrest spending. Madden, Normandy // Advertising Age;9/19/2005, Vol. 76 Issue 38, p18 

    Assesses the influence of Japanese women on the advertising industry worldwide. Expenditures of a Japanese female group in a year; Ways in which advertisers attempt to capitalize from the spending habits of Japanese women; Influence of Japanese school girls on cultural trends in the country and...

  • Study: Gamers Respond to Ads. Beirne, Mike // Brandweek;9/15/2008, Vol. 49 Issue 32, p6 

    The article focuses on a poll from Nielsen Games which examined the advertising effectiveness of brands being marketed in video games. Of the 534 players surveyed 11 percent said that they purchased a brand that was advertised in a game. 19 percent said they discussed the brand after seeing it...

  • TECH BRIEFS.  // B to B;5/8/2006, Vol. 91 Issue 6, p15 

    The article presents information on recent developments taking place in the marketing and advertising agencies. Online advertising company ValueClick announced the launch of User Retargeting, a behavioral targeting product that lets advertisers reach their target audience based on users'...

  • MJD Interactive Builds App for Sega Game Promo at Comic-Con. WEBB, MARION // San Diego Business Journal;7/21/2014, Vol. 35 Issue 29, p6 

    The article offers information on the development of development of new software application by San Diego-based digital advertising agency MJD Interactive enlisted by video game maker, Sega for participation in the Comic-Con International 2014 for promoting new video game "Alien: Isolation."

  • Agencies find themselves out of the loop in new ad model.  // New Media Age;11/17/2005, p14 

    The article comments on the distinction between Internet and traditional advertising. The problems of traditional advertising agencies, according to the author, should not be blamed on the media such as TV, outdoor, press and radio, but rather on the new, demanding, more-empowered consumers. The...

  • Advertising companies do not give us enough credit. Davis, Jeff // Malakoff News (TX);11/27/2009, Vol. 100 Issue 48, p7 

    The author reflects on how advertising agencies depicted consumers through television commercials in the U.S.

  • Following footsteps. Goff, Clare // New Media Age;2/16/2006, p23 

    This article discusses the relevance of behavioural targeting in terms of segmenting users of online information services. The term behavioural targeting may include geo-targeting, where a user will be targeted with advertising according to their geographical location and targeting by IP...

  • WOMEN IN THE TARGET ZONE. Mulchand, Sangeeta // Media: Asia's Media & Marketing Newspaper;9/8/2006, p22 

    The article focuses on ways in which advertising agencies can target women consumers. According to Wayne Wood, Bergent director of business development, brands should live up the promises they make in advertising campaigns. Advertisements should be directed to address men and women equally and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics