Evolution of man ... again

July 2007
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p6
This article discusses findings that were published by the research company Euromonitor International about the status of males and their image-consciousness. Dubbed unbersexuals by Euromonitor, these men are considered more domestic than macho men, but also more masculine than metrosexuals. The global market researcher found that cosmetic companies and health clubs are attempting to cash in on the latest trend in the image of males. Male grooming product companies are already expecting sales to grow based heavily on projections in Eastern Europe and Asia Pacific. The article notes that with more women taking over the position as head of household the traditional male image is fading.


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