TITLE

From the editor

AUTHOR(S)
Neal, Carolyn P.
PUB. DATE
July 2007
SOURCE
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses various published reports within the issue including one by Don Schutlz on social networks and one by Gordon Wyner on the underlying motives for brand preference.
ACCESSION #
25927677

 

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