TITLE

Entering the sports arena

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
October 1999
SOURCE
Marketing Event;Oct99, p41
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of several sports arenas in Europe to attract corporate business to hold exhibitions and other events in their facilities. Features of the Chelsea Football Club; Exhibitions held in Lord's Cricket Ground; Emotional advantages of sports arenas. INSET: SportConf99.
ACCESSION #
2591849

 

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