TITLE

Levi's goes for radical rethink

AUTHOR(S)
Cook, Alyson
PUB. DATE
October 1999
SOURCE
Marketing Event;Oct99, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the participation of jeans company Levi's Strauss in the 40 degrees trade show in Earls Court, Great Britain in 1999. Challenges faced by the company; Production and marketing strategy; Design of the company's booth.
ACCESSION #
2591844

 

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