October 1999
Marketing Event;Oct99, p15
Focuses on the roadshow organized by Nintendo of America to promote its Pokemon Gameboy video game in 1999. Estimated number of children who attended the event.


Related Articles

  • Frito-Lay's $5 mil push powers up on Pokemon. Thompson, Stephanie // Advertising Age;9/11/2000, Vol. 71 Issue 38, p4 

    This article explains that Frito-Lay's U.S. holiday sales promotion with tie-in partner Nintendo of America features the Pokemon character. Pokemon will appear on packages of Lay's, Doritos, Cheetos, Cracker Jack, and Planet Lunch snack food brands as well as on retail displays and...

  • Nintendo's Pokemon on the way to blockbuster status. Lefton, Terry // Brandweek;11/09/98, Vol. 39 Issue 42, p5 

    Reports on the initial results of Nintendo America's marketing efforts in the United States for the `Pokemon' videogame and television show, which achieved sales success in Japan. Sales performance of the game within a few weeks of the September 1998 launch in the United States; Sales boost for...

  • Nintendo unleashing Pokemon. Hume, Scott // Adweek Midwest Edition;09/14/98, Vol. 39 Issue 37, p4 

    Introduces the game, Pokemon by Nintendo of America Inc., for its Game Boy line on September 28, 1998 with a 30-second television spot from Leo Burnett Co., in Chicago, Illinois. Direct mailing of a Pokemon teaser tape to Nintendo's database of Game Boy owners; Debut of an animated Pokemon...

  • Nintendo readies 'Pokemon' invasion. Jensen, Jeff // Advertising Age;3/9/1998, Vol. 69 Issue 10, p10 

    Reports on Nintendo of America and their plans to market videogames and licensed products tied to `Pokemon,' a Japanese television show coming to the United States in 1998. Origin of the show; Description of the Pokemon game for Nintendo's Game Boy; Amount Nintendo will spend on marketing of...

  • Pokémon Black Version 2.  // Children's Technology Review;Sep2012, Vol. 20 Issue 9, p28 

    A preview of the Pokémon Black Version 2 and Pokémon White Version 2 Nintendo games from Nintendo of America Inc. to be released in October 2012 is presented.

  • Pokemon. Snyder, Beth // Advertising Age;6/28/1999, Vol. 70 Issue 27, ps14 

    Profiles George Harrison, Nintendo of America vice-president of marketing and corporate communications. The marketing of the Pokemon, or Pocket Monsters, phenomenon; Advertising from Leo Burnett USA; Sales of the videogame.

  • Pokemon Enjoys Lavish Campaign From Koch Kids. McCormick, Moira // Billboard;04/21/2001, Vol. 113 Issue 16, p63 

    Reports on the release of 'Pokemon 3: The Ultimate Soundtrack.' Contents of the soundtrack, which was integrated with the launch of the motion picture 'Pokemon 3'; Comments by Nintendo vice president of brand management Gail Tilden regarding the marketing campaign for the album; Details of the...

  • Nintendo takes risk with agency shift. Horton, Cleveland // Advertising Age;7/29/1991, Vol. 62 Issue 31, p10 

    Reports on the decision of Nintendo of America to reshuffle its advertising agency assignments. Reason Nintendo terminated its campaign account deal with Foote, Cone & Belding; Details of the delay on the release of Nintendo's Game Boy advertising campaign; Number of Game Boy units that have...

  • Nintendo makes biggest web push for launch of Wii console. Cooper, Will // New Media Age;9/21/2006, p3 

    The article reports on the plan of Nintendo to promote its Wii console on the Internet allocating a significant portion of its £10 million marketing budget. Using the slogan Wii Move You, the Japanese gaming firm will take full advantage of Sony's decision to hold the PlayStation 3 launch....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics