TITLE

Legal traps of hijack tactics

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
October 1999
SOURCE
Marketing Event;Oct99, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the legal issues involved in hijacking sporting events for a company's marketing purposes. Activities included in ambush marketing; Legality of ambush marketing.
ACCESSION #
2591829

 

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