Legal traps of hijack tactics
- diary. // Marketing Week;5/16/2002, Vol. 25 Issue 20, p24
Reports marketing developments in Great Britain as of May 2002. Description of the advertising and sales team of the Evening Standard; Source of cheap labor; Schedule of the Subbuteo World Cup.
- Untitled. Schlossberg, Howard // Marketing News;10/25/93, Vol. 27 Issue 22, p12
Reports on events and developments in sports marketing. University professor, William Shanklin's publication of the diskette `Against All Odds: Football's Great Comebacks and Upsets,; Alan Friedman's supply of `Sports Business Report' during National Football League (NFL) and college football...
- THE PEOPLE'S SLAM WIMBLEDON KEEPS FANS HAPPY BY KEEPING IT SIMPLE. Wertheip, L. Jon // Tennis;Jul2009, Vol. 45 Issue 6, p20
The article focuses on the advertising, marketing and monetary attractions of the tennis tournament, Wimbledon.
- FROM THE EDITOR. Cuneen, Jacquelyn // Sport Marketing Quarterly;2004, Vol. 13 Issue 3, p120
Presents an introduction to the September 2004 issue of the periodical "Sport Marketing Quarterly."
- MEDIA CHOICE/USA TODAY MARCH MADNESS. Page, Graham // Marketing (00253650);4/3/2003, p7
Reports on the sporting event of the U.S. titled March Madness which will be brought to Great Britain by publisher North American Sports Network's (NASN) subscription. Description of the marketing strategy adopted for the event by NASN.
- IN the TV network picture sports makes a comeback. Schmuckler, Eric // Brandweek;8/23/93, Vol. 34 Issue 34, p24
Assesses the performance of sports marketing on television. Impact of killer contract expiration; Market for sports time; Supply and demand in the sports market; Percent estimated CPM increase; Most viable sport on television.
- Team merchandise to pass $10 billion. Bradley, Sam // Brandweek;11/21/94, Vol. 35 Issue 45, p17
Presents statistics in sports merchandising in the United States as of November 1994. Comparison among national professional leagues; Household income analysis; Demographic by age.
- THE MIGHTY WHO? Aley, James // Fortune;8/23/1993, Vol. 128 Issue 4, p13
Reveals the sports teams whose merchandise is selling the best. Increases in sales for expansion teams, such as the Mighty Ducks of Anaheim, the San Jose Sharks, the Florida Marlins and the Colorado Rockies; The poor records of these expansion teams; Walt Disney Co.'s marketing of products for...
- Networks finding the handle on sports. Schmuckler, Eric; Burgi, Michael // MediaWeek;8/23/93, Vol. 3 Issue 34, p18
Discusses the economic state of sports marketing. Supply and demand related problems; Profit rate of television networks; Level of recovery for the market for sports time; Most patronaged sport; Performances of ABC, CBS and NBC.
- Dramatic changes on the horizon in the world of sports marketing. Meurer, Meg // Brandweek;11/14/94, Vol. 35 Issue 44, p20
Opinion. Discusses changes in the discipline of sports marketing in the United States. Economic movements; Lifestyle trends; Shifts in corporate promotional dollars; New technologies.