TITLE

The meeting of media

AUTHOR(S)
Shelton, Ed
PUB. DATE
September 1999
SOURCE
Marketing Event;Sep99, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the move of exhibitions and trade magazines into merging into one business-to-business media. Actions taken by Emap; Remarks from Andy Gibb, European sales director at Advanstar Communications Inc.; Why converged thinking has taken so long; Plans of the Audit Bureau of Circulations.
ACCESSION #
2591785

 

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