TITLE

Sega tours US for Dreamcast drive

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
September 1999
SOURCE
Marketing Event;Sep99, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Sega Dreamcast Mobile Assault Tour of Sega of America across the United States to promote the computer games giant's Dreamcast play system. Number of consumers targeted by the campaign; Cost of the marketing campaign; Remarks from Peter Moore, senior vice president of marketing at Sega of America.
ACCESSION #
2591779

 

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