TITLE

Sport shows reel at summer flop

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
September 1999
SOURCE
Marketing Event;Sep99, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the fierce competition in the extreme sports event XS 99 that led organizers to pull events at the last minute. Where the planned brand assault of Timberland was transferred; Remarks from Eva Wodiczka, marketing director of Timberland; Reasons for the cancellation of the event.
ACCESSION #
2591765

 

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