Tobacco ad ban may drive F1 races away

Sidhu, Nav
September 1999
Marketing Event;Sep99, p7
Comments on the European Union's ban on tobacco advertising in Formula One racing which may force the sport's ruling body to look for venues outside Europe. What developing countries will host the races; Number of television audiences that watches the events; Comparison of the event to the Olympic Games and World Cup opening ceremonies; How much the city of Melbourne, Australia gets during the event.


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