Retention Recipe

Spiegelman, Paul
June 2007
Marketing Health Services;Summer2007, Vol. 27 Issue 2, p40
Academic Journal
The article looks at how healthcare organizations can retain their customers. According to the article, healthcare providers need to provide healthcare consumers with adequate information, have a high level of relationship marketing, and have strong customer service. The article discusses the quality of medical care, the cost of medical care, the importance of customer service, and ways to improve pre-appointment processes, appointment scheduling, and follow-up phone calls after patients have been discharged from the hospital.


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