Monitoring the Physician Experience

Green, Lyle; McKeever, John
June 2007
Marketing Health Services;Summer2007, Vol. 27 Issue 2, p34
Academic Journal
The article looks at the feedback and physical referral system at the University of Texas M. D. Anderson Cancer Center in Houston, Texas. The center created a Web-based feedback and response system process with the help of Gelb Consulting Group. According to the article, M. D. Anderson's Office of Physician Relations uses the feedback from referring physicians to improve the organization, in areas such as patient communication. The article discusses the costs associated with the feedback process and how to design, implement, and evaluate online feedback systems.


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