target practice

Porter, Alex
June 2007
Marketing Health Services;Summer2007, Vol. 27 Issue 2, p26
Academic Journal
The article looks at Web search engine marketing (SEM) and focuses on pay per click advertising (PPC). According to the article, SEM enables healthcare organizations to base their advertising on the interests of target audiences. The article discusses Internet advertising campaigns, several companies including Google's AdWords and Yahoo! Search Marketing, selecting keywords for the advertisements, custom copywriting, landing pages, common mistakes in PPC marketing, and the benefits of SEM for healthcare organizations.


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