To Protect and Preserve

Murrow, Jim; Nowak, Paul; Hurst, William Scott
June 2007
Marketing Health Services;Summer2007, Vol. 27 Issue 2, p22
Academic Journal
The article examines whether switching costs can help physicians remain in healthcare organizations and explores the decreasing number of physicians in the U.S. The article discusses how physicians act as consumers in their jobs, the importance of workforce retention, the study "The 100 Simple Secrets of Happy People," by David Nivens, organizational culture, motivations for changing jobs, the importance of listening to employees, the role of management in hiring, training, and retaining good employees, and internal marketing.


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