TITLE

To Protect and Preserve

AUTHOR(S)
Murrow, Jim; Nowak, Paul; Hurst, William Scott
PUB. DATE
June 2007
SOURCE
Marketing Health Services;Summer2007, Vol. 27 Issue 2, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article examines whether switching costs can help physicians remain in healthcare organizations and explores the decreasing number of physicians in the U.S. The article discusses how physicians act as consumers in their jobs, the importance of workforce retention, the study "The 100 Simple Secrets of Happy People," by David Nivens, organizational culture, motivations for changing jobs, the importance of listening to employees, the role of management in hiring, training, and retaining good employees, and internal marketing.
ACCESSION #
25914891

 

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