TITLE

Lead the Way

AUTHOR(S)
Swerdlick, Marc
PUB. DATE
June 2007
SOURCE
Marketing Health Services;Summer2007, Vol. 27 Issue 2, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article looks at the role of physician credibility in health care marketing. According to the article, physicians can build their credibility in their communities by becoming an authority in their area of expertise, writing health-related publications, participating in professional and nonprofessional organizations, and giving public presentations related to their practice. The article discusses word-of-mouth marketing and the author's experience working with an obstetrics/gynecology group that held monthly talks for expecting women and couples.
ACCESSION #
25914887

 

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