TITLE

Con Vis Plays Up Local Night Life in 'Active Relaxation' Ad Campaign

AUTHOR(S)
Larson, Mark
PUB. DATE
July 2007
SOURCE
San Diego Business Journal;7/9/2007, Vol. 28 Issue 28, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the multimedia advertising campaign launched by the San Diego Convention and Visitors Bureau to promote San Diego, California as a tourist destination. According to the author, the $300,000 campaign highlights the city's local nightlife and music scene to lure a new category of tourists who will be spending money in the area.
ACCESSION #
25903813

 

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