Con Vis Plays Up Local Night Life in 'Active Relaxation' Ad Campaign

Larson, Mark
July 2007
San Diego Business Journal;7/9/2007, Vol. 28 Issue 28, p10
The article reports on the multimedia advertising campaign launched by the San Diego Convention and Visitors Bureau to promote San Diego, California as a tourist destination. According to the author, the $300,000 campaign highlights the city's local nightlife and music scene to lure a new category of tourists who will be spending money in the area.


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