TITLE

Digital deals

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
July 2007
SOURCE
Progressive Grocer;7/1/2007, Vol. 86 Issue 9, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes the effort taken by three U.S. grocers to adopt electronic media to serve and inform store customers. Meijer deployed the Enterprise Offer Management solution from NCR Corp. to optimize delivery of individualized promotional offers to its customers. Unified Western Grocers (UWG) are pilot-testing touchscreen information kiosks developed to assist shoppers in their meal planning. Newport Avenue Market deployed electronic shelf tags in its store.
ACCESSION #
25900443

 

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