Riell, Howard
July 2007
Progressive Grocer;7/1/2007, Vol. 86 Issue 9, p64
Trade Publication
This article focuses on the growth of the barbecue sauce and marinade category and its impact on U.S. retailers. Factors driving the growth include consumers' increasing appreciation of grilled meat, seafood and vegetables, and their desire for new and exotic flavors. The sales of top brands, such as Kraft, Sweet Baby Ray's and Worcestershire, at various retailers, including Piggly Wiggly and Richboro Shop 'n Bag, is described. Marketing efforts taken by retailers are discussed.


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