TITLE

Kellogg launches major health initiative

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
July 2007
SOURCE
Progressive Grocer;7/1/2007, Vol. 86 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that cereal and convenience food producer Kellogg Co. is planning to undertake two major initiatives to further meet consumers' health and nutrition needs. The supplier will begin adjusting what and how it markets to children under age 12, and will introduce new front-of-pack nutrition labeling to the North American market.
ACCESSION #
25900427

 

Related Articles

  • Kellogg reports brisk cereal sales in India. Khan, Mir Maqbool Ala // Advertising Age;11/14/1994, Vol. 65 Issue 48, p60 

    Reports on the brisk sales of Kellogg Co.'s cereal products in India. Projected annual nationwide sales; Marketing challenge in changing breakfast habits in non-Westernized small cities and rural areas; Market penetration study by the Indian Market Research Bureau; Kellogg's introduction of...

  • Kellogg's brand legacy. Spethmann, Betsy // Brandweek;1/15/96, Vol. 37 Issue 3, p20 

    Reports on Kellogg Co.'s marketing campaign for its product line as part of its 90th anniversary celebrations. Historic packaging for Kellogg cereal brands; Kellogg's marketing relationship with Leo Burnett.

  • Kellogg creates new role in push for e-marketing. Jardine, Alexandra // Marketing (00253650);1/27/2000, p1 

    Reports on the electronic marketing role created by Kellogg Co. and the plans to launch a major interactive push across its brands, including a tie-in between All Bran and celebrity chef, Keith Floyd.

  • Kellogg's 'Let's make today great'.  // Checkout;Jul2011, Vol. 37 Issue 7, p53 

    The article reports on a massive through-the-line consumer campaign entitled "Let's make today great," which will run through August and September 2011 that will deliver added value on the core range of Kellogg Co.'s cereals and snack bars.

  • Kellogg is ConAgra's new healthy choice. Liesse, Julie // Advertising Age;3/14/1994, Vol. 65 Issue 11, p3 

    Reports on the introduction of the Healthy Choice line of cereals by Kellogg USA and ConAgra Incorporated. News conference hosted by Kellogg USA president Gary Costley and ConAgra chairman-chief executive officer Phil Fletcher; Issue of the relationship between diet and health; Significance of...

  • Holy Corn Pops! Superheroes pitch Kellogg cereals.  // Brandweek;5/22/95, Vol. 36 Issue 21, p5 

    Reports on Kellogg Co.'s use of characters from the motion picture `Batman Forever,' in marketing its prepared cereals.

  • Kellogg Slots $20M for New Treats Launch. Thompson, Stephanie // Brandweek;03/08/99, Vol. 40 Issue 10, p4 

    Reports on the advertising campaign for Kellogg's Rice Krispies Treats varieties. Budget for the campaign; Emphasis of the company on convenience foods like Eggo and Pop Tarts; Product packaging.

  • Frozen breakfast sales are sunny-side up. White-Sax, Barbara // Drug Store News;3/19/2007, Vol. 29 Issue 4, p40 

    The article reports on the increasing revenue sales of frozen breakfast foods due to the production of new products that insures easy preparation, better taste and improved nutrition profile in U.S. According to Information Resources Inc. that dollar sales of frozen foods reached nearly $1.2...

  • Cereal: Big G extensions continue to challenge former leader Kellogg. Thompson, Stephanie // Advertising Age;9/24/2001, Vol. 72 Issue 39, ps8 

    Reports on the cereal market. Extensions of the Chex brand by General Mills with the introduction of Chex Morning Mix single-serve pouches; Competition from Kellogg Co. in the convenience offering segment; Deal of Kellogg with Walt Disney Co. to develop co-branded breakfast foods, which are...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics