Kellogg launches major health initiative

McTaggart, Jenny
July 2007
Progressive Grocer;7/1/2007, Vol. 86 Issue 9, p12
Trade Publication
This article reports that cereal and convenience food producer Kellogg Co. is planning to undertake two major initiatives to further meet consumers' health and nutrition needs. The supplier will begin adjusting what and how it markets to children under age 12, and will introduce new front-of-pack nutrition labeling to the North American market.


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