Asda promo 'sends wrong message'

June 2007
Farmers Weekly;6/15/2007, Vol. 146 Issue 24, p24
Trade Publication
The article reports on a milk promotional campaign from Asda that has been under attack by farmers. According to senior milk buyer Jonathan Betts, the campaign fronted by comedian Paul Whitehouse aims to highlight his peer's relationship with supplying dairy farmers. NFU dairy board chairman Gwyn Jones claims that the featured in-store price cut sent wrong message to consumers about the value of milk.


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