TITLE

NFUS launch campaign to lure Scottish shoppers

AUTHOR(S)
Gillanders, Eddie
PUB. DATE
June 2007
SOURCE
Farmers Weekly;6/15/2007, Vol. 146 Issue 24, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a high-profile public relations (PR) campaign launched by the National Farmers Union (NFU) Scotland to attract Scottish shoppers. Features of the campaign include a fleet of liveried taxis in Edinburgh, a dedicated website, leaflets and car stickers. NFU Scotland president Jim McLaren says that shoppers are being encouraged to look for the Scottish label, ask local schools and hospitals about sourcing fresh local produce, shop at farmers' markets, and invite their child's school to arrange a farm visit and buy seasonal food.
ACCESSION #
25900336

 

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