TITLE

TD Waterhouse makes the trade with celebs

AUTHOR(S)
Garfield, Bob
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article comments on the online brokerage campaign created by Emmerling Post Inc. for TD Waterhouse. The campaign features celebrities Geena Davis, Phil Jackson and Jacky Chan quite effectively. The celebrities are shown in the middle of trying to do securities online when they are interrupted by business of their famous lives. In each case, the star is frustrated by the distraction because it is delaying that final mouse click to complete the electronic trade transaction. The campaign sets a connection between these personalities and the brand. It succeeds because it instantly set the viewer and keep his attention till the endframe payoff.
ACCESSION #
2585060

 

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