Time Warner's Entertaindom snags big-name marketers

Ross, Chuck
November 1999
Advertising Age;11/29/1999, Vol. 70 Issue 49, p75
Trade Publication
This article reports on the opening of entertaindom Web site of Time Warner Inc. Entertaindom is launched. The site, which feature entertainment news and information, services and programming, uses personalization software from Broadvision Inc. such as digital cookie to track users' activity on the site. It will also use Flash interstitials animated advertising. The launch is backed by online advertising. Also, there will be an advertising in "Entertainment Weekly" and "People." More than a dozen marketers have been listed in the site which include Procter & Gamble Co., J.C. Penney Co. Inc., eBay Inc. and Volkswagen of America Inc.


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