TITLE

Pets.com socks it to competitors

AUTHOR(S)
Freeman, Laurie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of electronic retailer Pets.com Inc. to use Sock Puppet mascot for its advertising campaign at Super Bowl game. Sock Puppet, which have been popular among consumers since its appearance in Macy's Thanksgiving parade, will be featured at the 30-second spot bought by Pets.com during Super Bowl. The campaign is clearly giving Pets.com a tremendous boost ahead of its competitors. It is not only promoting brand but also fostering an emotional connection with pet owners. The $20 million campaign is handled by the company's agency TBWA/Chiat/Day Inc.
ACCESSION #
2585045

 

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