PGA Tour expo-nent

Fitzgerald, Kate
November 1999
Advertising Age;11/29/1999, Vol. 70 Issue 49, p51
Trade Publication
This article reports on the ExpoVillage fair that will be held by Bloomberg LP during the PGA Tour at the AT&T Pebble Beach from February 3 to 6, 2000. Bloomberg ExpoVillage is expected to be the largest enclosed fan exposition in sports marketing housed in a 100-by-100 foot tent designed specifically for PGA Tour sites. Sponsorship deals for the event are expected to close in December. The minimum fee for being an official sponsor is $270,000. For the exposition's sponsors, benefits included the opportunity to conduct one-to-one marketing to consumers. Sponsors will also receive advertising within ExpoVillage promotion materials, tournament programs, signage, event badges and television monitors within the pavilion.


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