TITLE

PGA Tour expo-nent

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the ExpoVillage fair that will be held by Bloomberg LP during the PGA Tour at the AT&T Pebble Beach from February 3 to 6, 2000. Bloomberg ExpoVillage is expected to be the largest enclosed fan exposition in sports marketing housed in a 100-by-100 foot tent designed specifically for PGA Tour sites. Sponsorship deals for the event are expected to close in December. The minimum fee for being an official sponsor is $270,000. For the exposition's sponsors, benefits included the opportunity to conduct one-to-one marketing to consumers. Sponsors will also receive advertising within ExpoVillage promotion materials, tournament programs, signage, event badges and television monitors within the pavilion.
ACCESSION #
2585040

 

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