TITLE

Connection confirmation

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the interest of major advertisers such as General Motors Corp., Procter & Gamble Co. and Colgate-Palmolive Co. to Internet sites targeting African-Americans. Automotive is the leading advertising category on African-American sites, followed by package goods, financial services and fashion marketers. Shopping is important to African-Americans, and now we're seeing that compared to white consumers, blacks use the Internet more for gathering information about products and shopping than for leisure. But just as advertiser support arrives, competition among the top black-oriented sites is heating up and new sites are mushrooming daily, creating fears of cannibalization of African-American Internet audiences within the category.
ACCESSION #
2585034

 

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