TITLE

Brand identity 2000: Redefining the world

AUTHOR(S)
Roberts, Kevin
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the role of brands in developing the world. Information on how the United Nations defines development; Obstacles to development; Background on cause-related marketing.
ACCESSION #
2585030

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics