TITLE

'Millionaire': Q&A over T&A, at last! What's to fret about?

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the game show "Who Wants to Be a Millionaire" on ABC. Rating received by the game show; Reaction of TV executives to the rating received by the game show; Similarity of the game show with Internet initial public offering sweepstakes.
ACCESSION #
2585028

 

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