AMFM groups radio ad sales in three markets

Block, Valerie; Beeler, Amanda
November 1999
Advertising Age;11/29/1999, Vol. 70 Issue 49, p44
Trade Publication
This article reports on the move of AMFM to realign its sales forces in New York so that all its stations report to one manager. Instead of undercutting each other in a grab for advertising--competition that tends to keep rates lower--the five FM stations are working together to grow the pie for all. This model is being duplicated at the cluster stations of AMFM in Boston, Massachusetts and San Francisco, California. Advertising agency media buyers worry about the impact on rates. "It has the potential to keep rates higher by minimizing head-to-head competition between sister stations," said Mark Lefkowitz, media director for Furman Roth in New York.


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