Task force aims to tout outdoor's creative punch

Beeler, Amanda
November 1999
Advertising Age;11/29/1999, Vol. 70 Issue 49, p22
Trade Publication
This article focuses on the creation of a U.S. outdoor advertising industry task force whose aim is to promote outdoor's creative punch. The multi-agency task force likely will be a loose group of volunteers who promote the medium on a project-by-project basis instead of the benefits of specific outdoor markets, said Rob Jackson, creative director at Adams Outdoor. "Agencies, marketers, clients and media buyers do not always know what is possible," Jackson said. That is what we want this creative task force to do. Get them comfortable with doing outdoor," Ford Motor Co. anted up to $70 million in new outdoor buys in 1998 and is considering committing funds to a study valuing outdoor advertising's effectiveness. Kellogg Co. has hiked its outdoor expenditure from $400,000 in 1998 to $4 million through September 1999.


Related Articles

  • Ford drives huge outdoor buy.  // MediaWeek;06/29/98, Vol. 8 Issue 26, p3 

    Reports on automaker Ford Motor Co.'s agreement to spend a significant portion of its total outdoor advertising budget of $50 million for a multi-year package with billboard company, Outdoor Systems.

  • NEWS ROUNDUP.  // Brandweek;3/31/2003, Vol. 44 Issue 13, p7 

    Presents an update on the advertising industry in the U.S. as of March 31, 2003. Tagline of the national campaign promoting the LS sedan car of Lincoln; Outdoor advertising campaign of Nike; Advertising agency selected by Novartis Animal Health.

  • Outdoor presents advantages, drawbacks for Ford.  // Marketing News;11/23/1984, Vol. 18 Issue 24, p12 

    The article explores the advantages and drawbacks of several outdoor advertising efforts by Ford Motor Co. for its products. After investing about $60,000 on billboards with fiber optics, the company found that such medium is only effective during nighttime. Painted bulletins with extensions...

  • OUTDOOR: Top trends 2011 predictions.  // Marketing Week (Online Edition);3/10/2011, p36 

    The article focuses on the predictions made by several professions including David Walker from Kellogg Co., Liz Statham from Rough Guides Ltd., and Paul Brindley from the company Heathrow Express on the rising demand of standout advertising campaigns for brand promotion.

  • Ford's $128.5 Million Headache The trend is toward huge awards to victims.  // Time;2/20/1978, Vol. 111 Issue 8, p65 

    The article reports on the increasing trend of jury awards to victims in the U.S. It mentions the case of Richard Grimshaw, 13, who was burned inside the Ford Pinto, together with his driver when another auto plowed into their car, as the largest personal injury awards in the country's history....

  • Task Force Leads LGBT Effort in Ford Controversy.  // Creating Change: Task Force Newsletter;Spring2006, p21 

    Reports on the role of the National Gay and Lesbian Task Force in reaffirming support of the GLBT community by Ford Motor Co. Decision of the American Family Association to drop its threat of a Ford boycott after the carmaker agreed to stop advertising its Jaguar and Land Rover brands in GLBT...

  • Mulally: If Ch. 11, feds will support suppliers. Wilson, Amy // Automotive News;4/27/2009, Vol. 83 Issue 6357, p8 

    The article reports that Ford Motor Co.'s chief executive officer (CEO) Alan Mulally said that the U.S. government's auto task force will prop up suppliers and prevent failures that could topple other automakers in case Chrysler LLC or General Motors Corp. files for bankruptcy. He also said that...

  • Ford, P&G Embrace Social Media for Product Launches. Wong, Elaine // Brandweek;5/24/2010, Vol. 51 Issue 21, p6 

    The article examines companies that utilize social media as a method for launching new products. Automobile manufacturer Ford Motor Company introduced their Fiesta car model with a social media campaign. Beverage company PepsiCo solicited customer feedback via the online social networking...

  • 10 BEST IN SENIOR MANAGEMENT DIVERSITY. Richardson, Nicole Marie // Black Enterprise;Jul2006, Vol. 36 Issue 12, p118 

    The article presents the companies included in the 10 Best in Senior Management Diversity Award. They include FedEx Express in Memphis, Tennessee, Ford Motor Co., General Electric Co. in Fairfield, Connecticut, General Motors in Detroit, Michigan, IBM Corp. in Armonk, New York and Kellogg Co....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics