TITLE

Task force aims to tout outdoor's creative punch

AUTHOR(S)
Beeler, Amanda
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the creation of a U.S. outdoor advertising industry task force whose aim is to promote outdoor's creative punch. The multi-agency task force likely will be a loose group of volunteers who promote the medium on a project-by-project basis instead of the benefits of specific outdoor markets, said Rob Jackson, creative director at Adams Outdoor. "Agencies, marketers, clients and media buyers do not always know what is possible," Jackson said. That is what we want this creative task force to do. Get them comfortable with doing outdoor," Ford Motor Co. anted up to $70 million in new outdoor buys in 1998 and is considering committing funds to a study valuing outdoor advertising's effectiveness. Kellogg Co. has hiked its outdoor expenditure from $400,000 in 1998 to $4 million through September 1999.
ACCESSION #
2585014

 

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