Wanted: wealthy readers

Kerwin, Ann Marie
November 1999
Advertising Age;11/29/1999, Vol. 70 Issue 49, p16
Trade Publication
This article reports on the debut of Harry Newton's magazine Technology Investor in February 2000, free to the wealthiest subscribers. The magazine has an unusual business model. Subscribers who share demographic information about net worth and investment portfolio size are eligible to receive Technology Investor free. The catch is that the only the 267,000 wealthiest subscribers will get free subscriptions; everyone else will have to pay $39.95 for the first year of monthly issues. Newton, the title's president and publisher, hopes Technology Investor will become the first controlled circulation consumer title for personal investors. Technology Investor will not recommend which stocks to buy. Its editorial will dissect emerging technology markets, lay out the leading players in that field and allow readers to make their own judgments about which stocks to buy.


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