TITLE

Eclectic execs aren't bush league

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the Maverick Media team, who handles the campaign for the candidacy of Republican George W. Bush in the November 2000 U.S. presidential election. Mark McKinnon, who heads the core six-member team, became editor of the University of Texas Daily Texan, then a spokesman for Texas candidates and, later, a political consultant. His agency work includes a short stint at the shop then known as Sawyer-Miller Group in New York, and a longer one in the Austin, Texas agency Public Strategies. Matthew Dowd, the whiz at statistics and coordination who signed on in 1999 to run Maverick Media's day-to-day operations, oversees media buying and tracks research. He is also part of the creative team.
ACCESSION #
2584998

 

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