TITLE

Buffett sings along for Seagram tequila

AUTHOR(S)
Chura, Hillary
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of Seagram Spirits and Wine Group's Margaritaville Tequila in the U.S., backed by an endorsement by singer Jimmy Buffett. The campaign's tagline, Margaritaville--no passport required, was the result of collaboration between Buffett and Grey Advertising. Along with his Margaritaville mantra describing the frozen concoction that helps me hang on, the singer owns several Margaritaville restaurant/gift shops. In addition to showcasing Buffett in the media campaign, Seagram will pay half the freight for his Coral Reefer Band tour in 2000, sharing with longtime sponsor Corona beer--a brand that also has used a take on Buffett's Changes in Latitude as its advertising slogan.
ACCESSION #
2584997

 

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