TITLE

'New Woman' falls to circ woes

AUTHOR(S)
Kerwin, Ann Marie; Diaz, Ann-Christine P.
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of magazine company Rodale to discontinue the publication of New Woman magazine due to circulation problems as of December 1999. The company had hoped to broaden its offerings in the women's market with the addition of New Woman, and set out to position the title as a female counterpart to its Men's Health magazine. The company is searching for a successor to outgoing president-CEO Bob Teufel. Magazine advertising pages rose 4.5 percent in the first 11 months of 1999 compared to the same period in 1998, according to Publishers Information Bureau figures. Pages in Rodale titles declined 3 percent for the period. Advertising pages in New Woman were up 1.5 percent to 626 through November.
ACCESSION #
2583724

 

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