TITLE

NEWS BRIEFS

PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p84
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs in the advertising industry as of December 13, 1999. Move of Geico Direct Auto Insurance to develop its first integrated Hispanic marketing effort; Decision of Barton Brands to choose Sanchez Healy as its first Hispanic agency; Launch of a print advertisement by Allstate Insurance Co.; Promotion of Ruth Gaviria to vice president-marketing and sales for North America at IDM Corp. and Fusion Networks.
ACCESSION #
2583720

 

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