Unilever taps Digital@JWT to fortify 2 online brands

Gilbert, Jennifer
December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p74
Trade Publication
This article reports on the announcement of Digital@JWT that it has won the online accounts of two Unilever brands, Lipton Brisk iced tea and Lever 2000 deodorant soap as of December 1999. The wins, according to JWT President Bob Jeffrey, show that Unilever has reconsidered the favor it once saved for independent online shops. He added that Unilever has made a big commitment to digital advertising. In 1998, Forrester Research gave JWT Digital, which renamed itself Digital@JWT, a grade of C-. The company beat incumbent Agency.com and Think New Ideas, for Lipton Brisk, a product of the Pepsi-Lipton Tea Partnership. The company also won Lever 2000's online account, its first-ever online work. Digital@JWT will develop the brand's online strategy and banner advertisements.


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