TITLE

SonicNet ad grabs attention with audio

AUTHOR(S)
Carmichael, Matt
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on an online advertisement of SonicNet, created by Freestyle Interactive as of December 1999. It was said that the SonicNet Java-based guitar banner is worth a pick and grabs the attention of Internet users. The advertisement features a guitar and a movable pick that allows chords to be plucked to hear how they sound. Users can even change chords. Silent movies were limited, but it is the medium Web advertisements are closest to. As in pre-talkie flicks, screens come up with text to give some framework and context to the images.
ACCESSION #
2583321

 

Related Articles

  • Theglobe and SonicNet make music together. Warner, Bernhand // Adweek Western Edition;08/10/98, Vol. 48 Issue 32, p36 

    Reports on SonicNet's plan to extend its franchise through a distribution and marketing alliance with community site theglobe.com. SonicNet's affiliate partnership program; Company's provision of music search function to theglobe.com.

  • Pop-up advertising isn't always bad news. Moorey, Suzanne // New Media Age;6/19/2003, p14 

    Explains that pop-up advertisements on the Internet can be an excellent branding vehicle that can persuade people to buy products and services. Data collected by Data Logic which supports pop-up advertisements; Views of some analysts that pop-up advertisements has negative impact on Internet...

  • Media: All about … Online measurement.  // Media: Asia's Media & Marketing Newspaper;8/10/2007, p115 

    The article presents information concerning online measurement in Internet advertising. According to NetRatings Inc.'s report, online measurement in internet advertising heavily rely on web pages viewed by internet users. It is reported that a significant part of online planning is based on the...

  • Study: Video keeps viewers' attention. Oser, Kris // Advertising Age;10/10/2005, Vol. 76 Issue 41, p31 

    This article discusses the findings of a study by Klipmart Corp. on online video advertising. Online viewers may have longer attention spans for video advertisements than previously thought. People watch 21.8 seconds of a 30-second online advertisement, according to the study. Aimee L....

  • Is bigger better?  // New Media Age;5/01/2003, p23 

    Presents the views of executives in the online advertising industry in Great Britain on the plans of the Interactive Advertising Bureau to introduce bigger sizes of banner advertising. Reasons for the popularity of larger formats with advertisers; Way by which the larger format will benefit...

  • Levi's to sponsor SonicNet summer concert series. Sacharow, Anya // Adweek Eastern Edition;7/7/1997, Vol. 38 Issue 27, p26 

    Announces SonicNet's move to sign Levi's as sponsor for its Supercast Series three-month weekly cybercast of the summer concert circuit for 1997. Cost of the sponsorship; Background on the Supercast Series; Implications of Lebi's commitment to the Internet.

  • Rhythm method. Pearce, Kevin // MediaWeek;05/26/97, Vol. 7 Issue 21, Interactive Quarterly p4 

    Focuses on efforts of SonicNet chief executive officer David Friedsensohn in marketing the rock music site on the World Wide Web. Strategies in attracting commercial advertisers in the site; Friedsensohn's leadership style.

  • La publicidad en Internet: situación actual y tendencias en la comunicación con el consumidor. Molina, Clara Muela // Zer: Revista de Estudios de Comunicacion;May2008, Vol. 13 Issue 24, p183 

    The goal of this article is to describe the current state of interactive advertising in Spain by analyzing its relationship with the internet user and the form preferred by advertisers when they decide to communicate with real or potential consumers. Important contributions of this article are...

  • UK at-home users show regional differences in web surfing habits. Addison, Dominick // Marketing (00253650);4/19/2001, p10 

    Discusses the findings of a study of regional differences in Web surfing habits in Great Britain. How regional penetration of people accessing the Internet from home mirrors the general geographic spread of the entire Great Britain population; Sites popular among audiences in London and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics