SonicNet ad grabs attention with audio

Carmichael, Matt
December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p68
Trade Publication
This article presents information on an online advertisement of SonicNet, created by Freestyle Interactive as of December 1999. It was said that the SonicNet Java-based guitar banner is worth a pick and grabs the attention of Internet users. The advertisement features a guitar and a movable pick that allows chords to be plucked to hear how they sound. Users can even change chords. Silent movies were limited, but it is the medium Web advertisements are closest to. As in pre-talkie flicks, screens come up with text to give some framework and context to the images.


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