@tmosphere cashes in on new mission

Gilbert, Jennifer
December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p64
Trade Publication
This article reports on the move of @tmosphere Interactive, an arm of advertising agency BBDO Worldwide, to establish a base of new clients as of December 1999. The company announced that it has won RealEstate.com as a client. The real estate site brings agents, lenders and other professionals together with home buyers. @tmosphere will do online strategy, creative development and media buying for RealEstate.com, which has an online budget estimated at $4 million to $6 million in 2000. BBDO South, Atlanta, previously handled more limited online advertising as part of a $14 million multimedia campaign for RealEstate.com that broke in June. According to Susan Pinkwater, president-CEO of @tmosphere, RealEstate.com's decision to choose @tmosphere is a coup.


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